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Application Development & Delivery

Create A Business Application Road Map For The Digital Age

June 10, 2016 | Paul D. Hamerman

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B2C Marketing

Brief: Enterprise Social Listening Best Practices In Asia Pacific

June 9, 2016 | Clement Teo

Application Development & Delivery

The Downside Of Digital Labs

June 9, 2016 | Diego Lo Giudice

Application Development & Delivery

Breakout Vendors: Agile Requirements Management

June 3, 2016 | Amanda LeClair

Application Development & Delivery

TechRadarԨe Extended Sales Force Automation Ecosystem, Q2 2016

May 31, 2016 | John Bruno

Application Development & Delivery

How To Select A Learning Management System

May 31, 2016 | Claire Schooley

A set of integrated reports, tools, and guidance for your critical business initiatives.

The Customer Experience Maturity Playbook For 2016

For Customer Experience Professionals

The Customer Experience Maturity Playbook For 2016

Transform To An Experience-Driven Organization

Eighty-four percent of brands in Forrester's US Customer Experience Index (CX Index৯t "OK" scores or worse from their customers in 2015. This is...

The Marketing Measurement And Insights Playbook For 2016

For B2C Marketing Professionals

The Marketing Measurement And Insights Playbook For 2016

Cross-Channel Attribution Puts The Science In Marketing Measurement

Marketing measurement has evolved beyond last-touch credit. More and more B2C marketers understand that assigning marketing credit must reflect the...

The Mobile App Development Playbook For 2016

For Application Development & Delivery Professionals

The Mobile App Development Playbook For 2016

Build Great Mobile Apps That Drive Engagement

The mobile mind shift is driving application developers' business peers and customers to expect (and demand) support for a wide variety of...

The Digital Media Buying Playbook For 2016

For B2C Marketing Professionals

The Digital Media Buying Playbook For 2016

Create An Audience-Obsessed Digital Media Buying Practice

Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now...

The Business Process Management Playbook For 2016

For Application Development & Delivery Professionals

The Business Process Management Playbook For 2016

Drive Process Innovation Using BPM Technologies, Methods, And COEs

Process-focused application development and delivery (AD&D) professionals use business process management (BPM) for continuous innovation in and...

The Content Marketing Playbook For 2016

For B2C Marketing Professionals

The Content Marketing Playbook For 2016

Master Content Marketing To Drive Engagement, Credibility, And Preference

The content marketing playbook helps marketing leadership professionals design and deploy successful content marketing to drive engagement,...

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